What many on social media failed to realize is that Miller Lite’s ad was released before Bud Light’s implosion. It had just received little attention. It’s not clear if Miller Lite’s ad will have the same effect on beer sales as Bud Light’s. Some commentators on Twitter said they appreciated the ad.
“I actually think that Miller Lite got it a lot more right than Bud Lite in how it approached a female demo,”That’s the nature of commercials, of course. They are subjective. What might make one person feel uncomfortable might appeal to someone else. I’m apparently a Neanderthal who likes the old-school Miller Lite commercials, whether they feature women in bikinis oras Rodney Dangerfield at a costume party. I don’t like feeling lectured. That’s just me.
People naturally have different preferences and tastes in commercials, and that’s OK. The thing is, I’m actually Miller Lite’s target demo: a 40-something male beer drinker. This invites questions. Why are Bud Light and Miller Lite making commercials that alienate their own consumer base? More importantly, why are they wading into controversial matters such as transgenderism,
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