A new PR tech company just launched that uses OpenAI to take on giants like PR Newswire and Business Wire

The company uses OpenAI and its own algorithm to automatically write press releases.Writing and distributing press releases is time consuming and expensive.

PR tech startup EZ Newswire launched in beta on Wednesday to remove these challenges and give smaller businesses the ability to cheaply write and distribute press releases. The company hopes to massively disrupt the press release distribution space and steal share from its two legacy stalwarts: PR Newswire, owned by PR tech giant Cision, and Business Wire, owned by Berkshire Hathaway.

Press release generation is a free part of EZ Newswire's service. The company instead makes its money by offering targeted distribution of press releases and in the autumn plans to release metrics that show how many people actually saw the release. Instead of thousands of dollars per release, EZ Newswire charges its users in tiers: $25, $100, or $125. Publishers get the largest cut of that fee, though Shah wouldn't specify how much since it varies across publishers.

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