Growing your business: Why you should attend at least one trade show this year

trade shows can be a valuable opportunity for you to showcase your services or products to other companies and potential clients, and some trade shows also offer professional development seminars to boost knowledge in your specific industry.

For attendees, costs are typically lower but can still be significant, including the price of entry, travel and accommodations, he explains. In addition, Alix points out that trade shows can also positively impact an employee’s confidence by connecting them to diverse audiences and allowing them to showcase their knowledge and expertise.

"Before making any decisions, businesses should decide how much of their budget they can put toward a trade show, which will shape the size and complexity of their exhibit, the number of employees they can send and the amount of free trials, samples, or subscriptions they can offer to trade show attendees," Alix says.Set goals behind attending or presenting:

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