Benjamin Hall | CNBCInstead, the CEO and co-founder of Gymshark
Originally, Francis and co-founder Lewis Morgan launched Gymshark as a website selling fitness supplements, hein 2021. But after getting fed up with his ill-fitting weightlifting clothes, Francis suggested pivoting the company. The pair brought Gymshark to a bodybuilding expo in 2013, but didn't have any money to spend on advertising. On a whim, "about 10 minutes into the event," they decided to give popular fitness YouTubers free products, Francis said.
Some of those influencers went on to wear the apparel on their channels, launching Gymshark's sales to $45,000 per day, up from just $450,A couple months later, Francis dropped out of college to run the company full-time — but vacated the CEO role in 2017, passing his title to former Reebok director Steve Hewitt.
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