‎HBR On Strategy: How Small Companies Compete with — and Beat — Big Ones on Apple Podcasts

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‎HBR On Strategy: How Small Companies Compete with — and Beat — Big Ones on Apple Podcasts
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The trick to gaining ground on a much larger rival is choosing a strategy that can’t easily be imitated. 🎧

  • 📰 HarvardBiz
  • ⏱ Reading Time:
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  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 11%
  • Publisher: 63%

In an era driven by network effects, smaller players struggle to compete against bigger platforms. The trick to gaining ground on a much larger rival, says Harvard Business School professor Felix Oberholzer-Gee, is choosing a strategy that can’t easily be imitated. A good example is TaoBao’s strategy for displacing eBay in China, back in 2007.

In an era driven by network effects, smaller players struggle to compete against bigger platforms. The trick to gaining ground on a much larger rival, says Harvard Business School professor Felix Oberholzer-Gee, is choosing a strategy that can’t easily be imitated. A good example is TaoBao’s strategy for displacing eBay in China, back in 2007.

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