ChinaFile: Cannes’ Chinese Carpet Business

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For those who show up on the red carpet with the sole purpose of being seen, there is a special Chinese verb: “ceng.” And the budget for “ceng” on the Cannes red carpet has certainly grown.

Chinese film stars Liu Haoran, Zhang Yuqi, Gong Jun, Zhong Chuxi and Zhu Yilong on the red carpet at the 76th annualA ticket to the opening/closing nights is priced between 7,000 euros and 10,000 euros, including the limo ride. And there are other Chinese professionals camped out at Cannes ready to serve. An edited three-minute video is 2,000 euros to 3,000 euros, and around 300 euros to 500 euros will buy one a set of four photos on the red carpet.

Fan Bingbing attends the “Jeanne du Barry” screening and opening ceremony red carpet at the 76th Annual Cannes Film Festival at Palais des Festivals on May 16, 2023 in Cannes, France.One of the highlights of Cannes this year was Fan Bing Bing’s return to the public eye in China. Social media loved her numerous extravagant, shoulder-baring outfits. There was speculation that she had more than 20 pieces of luggage for Cannes.

Chinese actresses Yao Chen, Tang Wei, Zhou Dongyu, Gong Li and Guan Xiaotong on the red carpet at the 76th annual Cannes Film Festival.The two Chinese films in “Un Certain Regard” as part of the competition at the festival also received some attention in China. Both films star A-list Chinese actors.

 

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