After admitting that Tesla is currently leading, Barra when on to say that she just doesn't see profitable EVs coming to market with $30,000 to $40,000 price tags until the end of the decade, or perhaps even later. It seems she's indirectly pointing out that even though Tesla has the lead now, it doesn't offer affordable mass-market EVs, so its lead could be temporary.
Barra went on to talk about profits, noting that the cost of making an EV is still so high that you can't sell them at low prices and still make money. Yet, GM says it's bringing the Equinox EV to market soon with a $30,000 price tag. Meanwhile, Tesla has dropped its prices many times this year, it does offer"affordable" EVs, and it's still making lots of money.
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