Coca-Cola's newest flavor is aimed at gamers | CNN Business

Coca-Cola is launching a new limited-edition flavor for gamers, a demographic increasingly pursued by mainstream food and beverage brands. For this new flavor, called Coca-Cola Ultimate, the soda maker partnered with Riot Games, which publishes the multi-player online battle arena game League of Legends. Ultimate will be available in US and Canadian stores starting June 12 for a limited time, in regular and zero sugar varieties.

Instead, they’re supposed to help build buzz around the company’s core product. “They’re more engaging and more interesting, demonstrably, than a flavor, a Coke with vanilla or something,” he said. “Testing the boundaries … that’s about engagement with consumers.” Coca-Cola’s marketing approach seems to be working. In the first quarter, trademark Coca-Cola grew across all geographic regions, according to the company, thanks in part to interest from the coveted Gen Z market.

ประเทศไทย ข่าวล่าสุด, ประเทศไทย หัวข้อข่าว

Similar News:คุณยังสามารถอ่านข่าวที่คล้ายกันนี้ซึ่งเรารวบรวมจากแหล่งข่าวอื่น ๆ ได้

CNN Chairman and CEO Chris Licht is out | CNN BusinessCNN chairman and chief executive officer Chris Licht is leaving the network, according to a person with direct knowledge of the matter
แหล่ง: CNN - 🏆 4. / 95 อ่านเพิ่มเติม »

US venture capital titan Sequoia to split off China business amid tension with Beijing | CNN BusinessVenture capital titan Sequoia is splitting its business into three independent partnerships, each with separate brands. The Silicon Valley-based firm’s expansive investments in China will become their own unit.
แหล่ง: cnni - 🏆 326. / 59 อ่านเพิ่มเติม »

The case for a 2023 US recession is crumbling | CNN BusinessMany CEOs, investors and economists had penciled in 2023 as the year when a recession would hit the American economy.
แหล่ง: CNN - 🏆 4. / 95 อ่านเพิ่มเติม »

Qatar Airways CEO says aviation industry will miss 2050 net zero target | CNN BusinessThe CEO of Qatar Airways has described the airline industry's emissions goals as a 'PR exercise,' saying aviation is on track to miss its target to achieve net zero status in 2050.
แหล่ง: CNN - 🏆 4. / 95 อ่านเพิ่มเติม »

Microsoft Outlook users hit with Monday morning outage | CNN BusinessThousands of Microsoft Outlook users reported issues accessing their email accounts on Monday morning.
แหล่ง: CNN - 🏆 4. / 95 อ่านเพิ่มเติม »