Instead of Advertising in Videogames, These Companies Asked: ‘Why Not Make Our Own?’

ประเทศไทย ข่าว ข่าว

Instead of Advertising in Videogames, These Companies Asked: ‘Why Not Make Our Own?’
ประเทศไทย ข่าวล่าสุด,ประเทศไทย หัวข้อข่าว

Companies are trying a marketing approach more effective than ads in videogames: They’re creating games themselves

  • 📰 WSJ
  • ⏱ Reading Time:
  • 19 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 11%
  • Publisher: 63%

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.

On Roblox, anyone — including brands — can make their own virtual game worlds for free. Brands and others can also buy so-called Portal Ads to drive visitors to their worlds from others on the platform. Credit: RobloxPepsiCo, L’Oréal and others are investing in game worlds in hopes of reaching an audience known for using ad blockers online and eschewing linear TV

เราได้สรุปข่าวนี้มาให้อ่านอย่างรวดเร็ว หากสนใจข่าว สามารถอ่านฉบับเต็มได้ที่นี่ อ่านเพิ่มเติม:

WSJ /  🏆 98. in TH
 

ประเทศไทย ข่าวล่าสุด, ประเทศไทย หัวข้อข่าว



Render Time: 2025-01-14 07:57:39