Leimkuhler worked at the NYSE, helping turn the organization from a nonprofit its members own into a global exchange, then as the chief financial officer at Marsh, one of the world's largest insurance brokers. In 2017, with the idea of applying all her business expertise, she left to think about doing something that might address a significant societal issue.
Berkowitz has an impact background. She is a serial social entrepreneur, including being a former innovator-in-residence at CARE; a policymaker in the Obama administration advising on the internet and innovation; a consultant at McKinsey; and an investment advisor to Eric Schmidt's family office. Berkowitz was thinking about where the business opportunities were to address societal problems.
Investors are C-suite executives of unicorns and Fortune 500 executives. They put in front of these investors startups providing tools they were missing in their jobs and workplaces. Institutional investors include financial services and insurance companies like AIG, Bank of America, and J.P.Morgan Asset Management; funds of funds like the First Close Partners, Foundry Group, Gratitude Railroad, and New Summit; family offices like Pivotal Ventures and Stardust Equity; and VCs like Anthemis, Lux Capital, and Union Square Ventures. For the latter, investments in Springbank are a way to get more coverage in new ideas that might be out of their scope.
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