The Big3, Ice Cube and a league's contentious business relationship with the NBA

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The Big3 has established partnerships, but founder Ice Cube is still looking to lock down one he believes could complement NBA players.

The Big3 wants to eventually expand to where it puts teams in cities and has each team owned by its own ownership group. The league began that process last season. Former Denver Broncos wide receiver Jordan Norwood and his brother, Gabe, created The Whitelist, an NFT community that was able toNorwood said it is a “hybrid” ownership model where the league still covers overhead and salaries, making ownership attainable to a wide range of investors.

The Big3 did not disclose salaries, but coaches are paid the same. The pay scale is the same for all team captains, co-captains and drafted players. There is a bonus pool based on how teams finish in the standings. The league covers travel expenses. Much of selling the Big3 is about exposure. That’s why going back to the 10-city touring model was important as it brought the product live to different cities beyond the games airing on CBS. The schedule for next season has not been announced, but in previous seasons, games have been played in Los Angeles, Chicago, Miami, Oakland, Dallas, Brooklyn and Atlanta.

“The competition, the level of play, is at an all-time high,” Big3 commissioner Clyde Drexler said. “We’ve gotten younger; it’s harder to make our teams. These guys go at it. They play with a lot of passion. It’s the best professional basketball in the summer, bar none.”

 

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