who introduced the Anzac biscuit into the Indian market, says a health scare inspired his latest business success story.
I Am Company founder and entrepreneur Dhruv Deepak Saxena now says he wants to change breakfast habits across the world. Since launching into the Australian market 18 months ago, Yog n Oats has recorded a 600 per cent revenue growth in the past year.Saxena told 9news.com.au he was inspired to create the product after a health scare with type 2 diabetes, high cholesterol and high blood pressure.
And it was when he saw the impact his health scare had on his children, who were also skipping breakfast due to being "time-poor", that he worked to create a product that would help people on the go."People are so time short, even my family are in a hurry and I had my own health issues as an executive who travelled a lot in my life.He also introduced the Anzac biscuit into India and now sells $250 million worth of the product every year.
The breakfast snack is currently selling about 75,000 units a week and is rapidly expanding into supermarkets."We doing well and there has been a significant amount of interests internationally."