Market Lessons: What a big BlackBerry win can tell you about investing

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'This kind of win is extremely rare,' says Alex Sasso, chief executive officer and small-cap portfolio manager at NCM Investments.

It was the two-way pager rolled out by RIM in 1996 that got Sasso excited about the company. At the time, the pagers were mostly being used in large factories."In dealing with the company, and getting to know a little better, we started to see the commercial and consumer applications. Then they merged the two-way paging aspects to email, voicemail and that was kind of the Holy Grail.""It became one of the biggest names of any tech company in the world.

"We had sold at different times, but we sold well before the writing was on the wall that Apple was going to win that war," Sasso said. "I want to emphasize that this kind of win is extremely rare," Sasso said, adding that he's had many "multi-baggers" throughout his career – stocks that have multiple returns on the investment – "but I don't think I have had anything close to 50 times."

 

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