Pedigree parent company Mars Petcare is ready to take on disruptor brands, the company's director of marketing Melodie Bolin said at the Association of National Advertisers' Brand Masters Conference on Friday.
The pet care space is no different, with brands like Bark and Pawpack taking on incumbents like Pedigree and Purina.
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'We are super bullish on these brands': Kraft Heinz's global brand officer says he is unfazed by the company's recent $15 billion write-down of its Kraft and Oscar Mayer brandsKraft Heinz's US CMO Eduardo Luz told Business Insider that he is unfazed by the company's recent write-down of its Kraft and Oscar Mayer brands. KH Officer: Robert Kraft & The Oscars have had a rough few weeks; we'll all be on top again.. - 'We are super bullish on these brands': Kraft Heinz's global brand officer unfazed by the firm's recent $15 billion write-down of its Kraft & Oscar Mayer brands
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Gap Inc., Long A Tale of Two Brands, Will Now Become Two CompaniesGap Inc. announced that it will separate Old Navy from its portfolio of brands to create two independent and publicly traded entities. On one hand, you have Old Navy, which has continued to deliver growth and profitability; the rest of the portfolio is a tangled web of troubled but promising brands. G Who still buy OldNavy and Gap Interesting
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