The tail end of second-quarter earnings-reporting season lies ahead, but the companies reporting results this week will serve as a checkup on a wealthier consumer — or at least on shoppers’ willingness to treat themselves.
The competition includes longtime rival Adidas ADDYY, +0.63% ADS, -1.33%, as well as newer market entrants, like Swiss running-shoe maker On Holding ONON, -2.36%. Nike’s chief executive, John Donahoe, said during the earnings call in June that competition in the running-shoe business has been “a competitive battlefield lately with more and more brands joining the market.” However, he said, Nike had become “more aligned and resourced” to compete.
News analysis : China’s economy is suffering, and consumers won’t open their wallets — except to see movies Memory-chip maker Micron Technology MU, +1.44% also reports results, amid some analysts’ hopes that demand for AI-powered servers can drive a rebound in demand.
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