Stormzy and adidas announce #Merky FC expansion to fight lack of diversity in the football industry as new report reveals incredible effect the initiative could have in five years

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GOAL has teamed up with Stormzy and adidas again as they expand #Merky FC to give more young black people a chance to work in football.

Stormzy and adidas have today launched the next chapter of the #Merky Football Careers partnership, the national programme created to enhance and protect diverse representation in football.

In total, 25 leading brands - including Premier League clubs Manchester United and Arsenal, plus the likes of Sky Sports and Electronic Arts - will form part of the careers programme beginning in January 2024.Each placement will provide work opportunities spanning operations and community, to creative and marketing, in a bid to change the game for black and black mixed heritage youth.

Developed through an expert team of behavioural scientist and data analysts, the research found 72% of people from black or mixed black heritage are more likely to apply for a #Merky FC role if it’s recommended by friend.

 

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