For a digital design firm such as Think Company, it makes sense that a change in physical location would make a significant difference. The company, founded in 2007, opened its original studio in Conshohocken, Pennsylvania, a town of 8,000 about a half-hour west of Philadelphia. The spot was convenient for its founders and a handful of employees. But there came a point when CEO Russ Starke realized that a move into Philly’s Center City was mission critical.
The fact that Think could take on the higher rent of downtown Philly was a sign of the company’s health: In the suburbs, they had built a foundation that would enable them to take on the higher rent and greater tax burden of downtown Philly. The result of opening the new office was “more or less immediate,” Starke says, with Think Company going from 42 employees and revenue of $5.
The company chose the site with care, wanting a space that would match its brand, which Starke saw as “craftsman-like” and pleasant. After looking for four months, Starke and the company’s employees found executive area in an old bank from the 1920s, right near City Hall. With its tall, hand-painted ceilings and large windows, “it’s an iconic space,” Starke notes. “That plays into wanting clients to be there.
The company has expanded further in recent years, opening a second space in Center City, Philadelphia in 2017, and then in 2018 a small outpost of two people in Denver after they took on a client there. Maintaining a unified culture among the four offices is manageable, says Starke. The company has written and published a set of values, and employees use Slack to communicate.
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