Tesla has continued to dominate the auto industry's brand loyalty rate in the first half of the year, according to an S&P Global Mobility analysis of new vehicle registration data. The industry's brand loyalty rate was 50.6 percent – identical to the same period in 2022 – despite a 7 percent increase in return-to-market volume among consumers.
All vehicles in Tesla's lineup have high retention rates, but the Model 3 is the clear winner with more than 74 percent of its returning consumers remaining loyal to the brand. The most popular choice of vehicle for previous owners of the Model 3 is the Model Y. 'Tesla has proven it has a strong connection with its customers, despite increasing competition in the BEV market.
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