How To Build A Digitally Savvy Business: The Four C’s

Today, running a business without digital skills is nearly impossible; almost every business uses some form of technology, whether that’s for operations, digital marketing or customer service. The past few years, in particular, have accelerated the adoption of technology as consumers and businesses were forced online.

By doing so, they can take advantage of and provide new experiences for employees and customers, while streamlining and driving employee efficiencies and customer engagement. These digital tools can help simplify and automate workflow processes, create savings, boost employee and customer engagement and drive collaboration.

Finally, being digitally savvy also means having the pulse on the latest cybersecurity trends and measures that can help protect one’s business. Unfortunately, this remains the most critical issue for SMBs since the onset of the pandemic. With the addition of new and sophisticated digital tools comes increased risks associated with digital hacks., SMBs are especially at risk, often due to limited technology resources.

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