Fast Fashion Is The Industry’s Sustainability Scapegoat. Here’s Why It’s Dangerous, And What Should Happen.

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I am a sustainability writer and author and my work in this area has been described as 'authoritative''. I am also the co-founder Techstyler, an advisory focused on sustainability and innovation. Techstyler provides intelligence to guide sustainability decision-making in the fashion and textile industries.

due to overproduction and the overconsumption on the grounds of its climate and waste impacts. But how is fast fashion defined, and what form would the ‘ban’ take? Furthermore, what would be the consequences for developing countries depending on fast fashion and who need to reduce its impact and shift its business model, rather than see their business eliminated.as “high volumes of lower quality garments at low price levels”.

At the recent Global Fashion Summit in Copenhagen, Francois Arnault peddled LVMH’s disdain for ‘fast fashion’ claiming it was ato luxury fashion, which he believes is “sustainable by nature”. Quite how that works when both are supplied by the same commodity raw materials and supply chains is anybody’s guess. In fact, a recentby Sarah Kent of Business of Fashion indicated that LVMHs total emissions are not so far off those of H&M.

it’s made from, along with the avoidance or elimination of ‘waste’ and availability of renewable energy sources.

 

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