Embedded finance means customers are able to pay for goods while they are on a retailer’s site, right? ., a consultancy based in Switzerland. “If you are just doing payments you aren’t differentiated.”Michael Stemmle, CEO at Zurich-based, said the company creates value for financial firms by bringing them new customers at minimal acquisition cost. The company describes itself as an international digital investment and financial solutions company.
“The API-first cloud platform integrates and orchestrates Coop’s various financial services partners into a seamless end-to-end customer experience,” the companies said in their announcement. The latest phase takes things even further. It’s about unbundling distribution and manufacturing so that financial services can be embedded into third-party channels and into existing user journeys, Stemmle said. Retailers, whose data already provides some startling levels of insight into their customers .