was once the fourth largest U.S. carrier among the four"majors." In September 2012, the carrier appointed John Legere as CEO and things started looking up for the company. Legere was a brash, bombastic executive who wore his hair rock star long, preferred wearing at-shirt to a suit, and insulted his rivals constantly. More importantly, he put his customers first and unlike most CEOs in the industry, he seemed to know about the phones his company was selling.Verizonthe 2.
556 Ventures analyst Bill Ho believes that some of the losses thathas experienced in its prepaid business segment were the result of the carrier letting customers on its lowest-costing prepaid plans leave.will be adding 2 million more prepaid customers if the acquisition of Ryan Reynolds' Mint Mobile and Ultra Mobile gets FCC approval. Meanwhile,is trying to turn things around in prepaid; the carrier has 11 prepaid brands.