Avoid these 3 business mistakes during the holiday season

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A broken website. Sold-out items. Shipping delays. These conditions can be detrimental to small businesses during the holiday season, arguably the busiest...

A broken website. Sold-out items. Shipping delays. These conditions can be detrimental to small businesses during the holiday season, arguably the

Here are three of the most common mistakes small businesses make leading up to and during the holiday shopping season, and tips to avoid them.Planning ahead is key to running a small business, but it’s even more important during the holiday season when you’re anticipating an influx of sales.— Creating competitive promotions that offer value to customers.

But making your customers feel special — feel that you understand their needs — can help you stand out from your competitors during this busy time of year, said Oleg Donets, founder of marketing platform Real Estate Bees and SCORE business mentor, by email. For instance, if you run a small candle company, you might partner with a soap maker or local spa to create a “pampering” themed holiday basket. Similarly, a brewery with increased foot traffic during the holiday season might work with various food trucks to promote their businesses.

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