Daniel O’Connell (left), retail director at BWG Foods, Louise Quinn, Ireland international soccer player, Johnny Sexton and Keith Crawford, sales director, Mace. Photograph: Don MacMonagle, operates a number of retail and convenience brands in Ireland, including Mace as well as Spar, Eurospar, Londis and XL. At a Mace retailer conference in Killarney this week, BWG revealed its Partners for Ambition strategy to 2027, including plans to invest €35 million in its Mace business over that period.
The announcement follows three years of “accelerated growth” for Mace, it said. A €28.5 million investment by BWG and Mace retailers from 2020 delivered cumulative growth of 41 per cent over three years.Tories hit rock bottom with 20% poll rating ahead of budgetThe company is forecasting growth of 5 per cent in 2024 for the Mace business, with expected retail sales of €420 million. Keith Crawford, sales director with BWG Foods, said the €35 million investment would go towards improving in-store experiences, as well as overall marketing for the Mace bran