Levi Strauss IPO comes as denim market braces for year of corporate shake-ups

Levi Strauss & Co. is heading back into the public spotlight as a year of change kicks off for denim makers.

But those aren't the only changes denim makers are facing. The category has been has been in flux as U.S. consumers shift from jeans to athleisure brands, and do more of their shopping online. Still, the U.S jeanswear market is forecast to improve though the pace of global denim sales are expected slow. As Levi Strauss goes public, it is looking at opportunities to sell more to women, and ring up more sales online and in China.

In the last five years, Nike, Adidas, Lululemon, Under Armour and Athleta have gained apparel share in the U.S. as Levi, True Religion, Gap, J. Crew, Banana Republic and Ralph Lauren have lost ground, according to Bernstein. Women's is a key growth target for Levi Strauss. Revenue in that segment grew by 25 percent from 2016 to 2017, and 29 percent from 2017 to 2018.

Levi notes in its prospectus that"despite recent challenges to chain retailers and department stores, primarily in the United States, net revenues from our top ten wholesale customers globally increased 8 percent year-over-year in fiscal year 2018."

KarenHBStanley Can't believe that they're still making the 501. Worst jeans ever. Who wants button up flies.

PPL just crazy with the stoccks. Nothing with the Jean at all. Gambling.....

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Levi Strauss IPO comes as denim market braces for year of corporate shakeupsLevi Strauss is expected to begin trading on Thursday. The move comes as its next closest U.S. competitors, VF Corp and Gap Inc., plan corporate shake-ups of their own and customers shift their shopping habits. Do people still wear that ugly uncomfortable shit?
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Guess shares tumble on earnings shortfall as Levi Strauss IPO loomsShares of clothing company Guess tanked nearly 14 percent in the premarket Thursday after reporting earnings that missed analyst expectations. Do people still wear guess, so 80s hahah....
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Levi Strauss shares open at $22.22 in IPO, as jean giant makes return to the public marketBlue jeans giant Levi Strauss & Co began trading on the New York Stock Exchange at $22.22 a share, after having priced its initial public offering at $17 a share the night prior. Meh nice even number vay amk
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Levi Strauss shares soar after company's second IPO — four experts reactLevi Strauss' initial public offering marks a new era for the 166-year-old denim company, Wall Street experts say. A rush of new IPO's, a federalreserve on the sidelines, an insane POTUS, deregulation of Dodd-Frank, incompetence in all levels of trade negotiations by declaring national security threats, a weakening EU, flat yield curves, no immigrants to fill jobs... 55% think that's crazy
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