59% of Investors Concerned About Greenwashing in Financial Industry

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Research shows a gap between investor perception and reality, with many sustainable investors unknowingly funding fossil fuels through their banks.

A majority of investors that picked their ISA based on sustainability credentials actually have their cash in providers classified as ‘worst’ for their environmental impact, new research has revealed. Analysis from This Could Be A Gamechanger For Natural Gas In Europe Meanwhile, 55 percent of investors said they didn’t even know if their ISA was using their money in an environmentally friendly way.

Roger Hattam, director of retail banking at Triodos Bank UK, said that the findings demonstrated “the worrying truth about how well-intentioned consumers are being misled about how their money is being invested”. The Financial Conduct Authority is set to bring in new anti-greenwashing rules later this year, but the research found only 10 percent of investors were aware of the new rules.

 

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