Nikon Acquires RED Cinema, Shakes Up Camera Market

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Last week, Nikon surprised the industry by acquiring RED Cinema, instantly becoming a top-tier competitor in the cinema camera market. OM SYSTEM is hosting Lens Fest, offering discounts on M.Zuiko Pro lenses and exclusive camera and lens bundle deals. Don't miss out on the biggest lens sales of the year!

Last week, Nikon made the surprise announcement that it had acquired RED Cinema, one of the most well-known American cinema camera companies. That one move changed the camera landscape dramatically overnight. Join OM SYSTEM for Lens Fest! Now through March 31st, you’ll find incredible discounts on nearly all M.Zuiko Pro lenses, now $200 off. Plus, unlock savings of up to $400 on most non-pro M.Zuiko lenses, along with exclusive camera and lens bundle deals.

OM SYSTEM’s renowned legacy in cutting-edge optics shines through with the line of compact, lightweight lenses delivering impeccable image quality. Designed for adventure and many built to withstand any environment, the M.Zuiko Pro series of lenses are not only durable but also weather-sealed for peace of mind in every shooting scenario. Don’t miss out on Lens Fest – upgrade your gear during one of the biggest lens sales of the year! For more information, visi

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Nikon Acquires Cinema Camera Company REDNikon has acquired U.S.-based cinema camera company RED, making it a subsidiary of the Japanese photography giant. RED is known for its RED One 4K and V-Raptor X cameras and proprietary RAW compression technology. This move allows Nikon to enter the cinema camera market through a popular brand.
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A Seismic Shift: The Ramifications of Nikon’s RED AcquisitionNikon's acquisition of RED offers the potential for Nikon to not only transform its own video products, but the cinema space at large.
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