Kellogg’s Shareholder: Company Is ‘Knowingly Harming Our Children’ with Additives, Dyes

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Kellogg’s is facing even more backlash amidst a mass boycott of their products after one of the company’s shareholders publicly demanded accountability for the “harmful additives” in their products.

When a company is knowingly harming our children to make a little extra money, we have to stand up and do what is right.March 14, 2024 “Kellogg knows that these artificial additives can harm children,” Karp alleged, citing research from the Center for Science in the Public Interest that said the dyes can cause organ damage, cancer, birth defects, allergic reactions, and behavioral problems in children.

During a 2015 earnings call with investors, the company made a promise to take out all artificial colors and flavors from its cereals by the end of 2018. However, their American products such as Froot Loops and Baby Shark cereals — targeted at children — still contain them.“They were knowingly negligent,” he said, claiming that the ingredients in the products are “leading to pre-diabetes rates among adults, teens being obese and high schoolers hav mental health disorders.

Kellogg is running an ad where Tony the Tiger and Toucan Sam encourage children to eat cereal with known toxic ingredients for dinner.in a recent CNBC interview that “the cereal category has always been quite affordable, and it tends to be a great destination when consumers are under pressure.”

 

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