Former cruise ship worker sets out to build his own coffee business in Iloilo

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'Even though I know it is difficult, I will continue to grind for this ultimate goal. I believe that success cannot be achieved overnight, and I will continue to stick to it,' Paul Ramon Derla says of raising his coffee shop business

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Derla earned his Bachelor of Science degree in Hotel and Restaurant Management at Iloilo State College of Fisheries-Dumangas Campus in 2019, which honed his skills in hospitality and business. When Derla was cruising around Europe, he got to visit various countries, like Italy and Greece, which aided him in discovering more about himself by challenging his potential.

After his contract, Derla has returned to the Philippines, along with his taste buds which inspired him to start a small coffee business. However, luck was not on his side at the time, as he had been unsuccessful in his attempt. Derla said that one thing that pushed him to realize his goal was because of his parents, who served as his inspirations as he wanted to give them a better way of life.

In January 2024, Derla successfully launched his coffee business in Barotac Nuevo town in Iloilo province, using the name “Paramade,” which is a shortening of his full name.

 

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