'I haven't seen it like this ever': Business event bookings are already booming for Calgary Stampede

Dave Howard, the president and owner of The Event Group, a boutique event planning company that puts on events ranging from 400 to 4,000 guests, said bookings for the first two weeks of July are nearly full.

The boom in bookings for the Calgary Stampede comes as other cities in Canada see festivals struggle to stay afloat due to rising costs of inflation, dampening tourism and other challenges that arose from the pandemic, such as the cancellation of the Jessica Martinez, owner and chef at La Belle Graze which offers grazing boards and food display tables for up to 500 people, said she has been at 80 per cent capacity for catering bookings during the Stampede since January.“We are definitely seeing a huge growth this year,” she said. “There definitely needs to an appreciation of the lockdown effect the Stampede has on this industry as a whole.

“I think this year will feel tremendous. We just had Saint Patrick’s Day and it felt like Stampede for three days around here. I think people are really looking forward to forgetting the past and congregating as usual so, I think this year is going to go off,” he said.“Oil and gas, legal, tech, kind of all sectors,” he said. “It’s always been the core of our business, the tourism and stuff will come later.

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'It has been crazy': Business event bookings already booming ahead of the Calgary StampedeThis year’s Calgary Stampede is shaping up to be a busy one for the city if local business bookings are any indication.
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