No salesman, no problem. Drifting a Lamborghini on ice is good for business

  • 📰 globebusiness
  • ⏱ Reading Time:
  • 65 sec. here
  • 3 min. at publisher
  • 📊 Quality Score:
  • News: 29%
  • Publisher: 66%

ประเทศไทย ข่าว ข่าว

ประเทศไทย ข่าวล่าสุด,ประเทศไทย หัวข้อข่าว

Lamborghini ran Esperienza Neve events in Livigno, Italy this past January, and in New Zealand last August

Some of Lamborghini’s best customers from across North America are sipping maple-whisky cocktails out of ice shot glasses and slurping freshly shucked oysters on frozen Lake Sacacomie, located in the Laurentians, about an hour northwest of Trois-Rivières, Que.

A team consisting mostly of current and former professional racing drivers is standing by to take guests on “hot laps” in Lamborghinis around a racetrack that’s been painstakingly plowed across the frozen lake. In the darkness, a driver flings a $270,000 Urus sideways into a four-wheel powerslide before flicking it 180 degrees into another long, sweeping drift. Passengers laugh and swear.

Experiences like this allow car companies to add non-material value to their products, said Claire Tsai, a professor of marketing at the University of Toronto’s Rotman School of Management. The programs appeal not just to the wealthy, extroverted car enthusiasts who make up Lamborghini’s core clientele, but also to people who are looking for adventure, community or just something exclusive to post on Instagram.

“There’s no salesman here. They’re not pushing anything. But, I mean, I’ve already been looking at different colour combos for another Urus, so I guess it works,” said Brian Lettieri, a guest who runs an internet marketing firm based in San Diego. . After a pause during the pandemic, Andrea Baldi said the company is once again building up its roster of driving programs on racetracks, frozen lakes, public roads and off-road trails around the world.

เราได้สรุปข่าวนี้มาให้อ่านอย่างรวดเร็ว หากสนใจข่าว สามารถอ่านฉบับเต็มได้ที่นี่ อ่านเพิ่มเติม:

 /  🏆 31. in TH
 

ขอบคุณสำหรับความคิดเห็นของคุณ ความคิดเห็นของคุณจะถูกเผยแพร่หลังจากได้รับการตรวจสอบแล้ว

ประเทศไทย ข่าวล่าสุด, ประเทศไทย หัวข้อข่าว

Similar News:คุณยังสามารถอ่านข่าวที่คล้ายกันนี้ซึ่งเรารวบรวมจากแหล่งข่าวอื่น ๆ ได้

Stock market today: Wall Street drifts near its records amid a worldwide market lullNEW YORK (AP) — Stocks are drifting around their records on Wall Street, as a lull carries through financial markets worldwide. The S&P 500 was little changed in early trading Wednesday, a day after setting an all-time high.
แหล่ง: SooToday - 🏆 8. / 85 อ่านเพิ่มเติม »