's dominance over design software, today's news leaves no doubt. The company is buying Serif's Affinity suite, a major subscription-free competitor to some of the main, Affinity Designer 2 and Affinity Publisher 2 are available as one-off purchases rather than subscriptions, making them much more affordable in the long term.
Buying Affinity Designer, Photo, and Publisher from Serif means it now adds more fully-featured non-web creative apps to its portfolio. The three programs are available for Windows, Mac and iPad and offer many similar features to Ashley Hewson, CEO of Affinity, whose team is based in the UK, said: “Since the inception of Affinity, our mission has been to empower creatives with tools that unleash their full potential, fostering a community where innovation and artistry flourish. We've worked tirelessly to challenge the status quo, delivering professional-grade creative software that is both accessible and affordable.