Fix your fixer-upper pre-sale, this company says, and quit leaving money on the table

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Revive Real Estate is part of a new breed of “presale renovation” companies, helping consumers do simple makeovers before putting their homes on the market.

Michael Alladawi, CEO and founder of Revive Real Estate, at the company headquarters in Irvine on Thursday, Feb. 29, 2024. “Consumers usually leave about 15-20% of the money on the table … when they sell,” Alladawi said. But some owners would rather sell their home as-is than face the hassle of getting it into turnkey condition.

Revive Real Estate helps homeowners refurbish their properties. In this case, the company revitalized the kitchen of a property at 1266 Hill Drive in Los Angeles. We sat down with Alladawi recently to learn more about his company and the benefits of giving homes a facelift. The interview was edited for space.The mission is to automate home flipping for the consumer. And by flipping, I mean strategically update your home to bring it to market in a way that maximizes its sales value.

Revive Real Estate helps homeowners refurbish their properties. In this case, the company revitalized the backyard of a property on Pomeroy Avenue in Santa Clara. This is the after photo. Revive Real Estate helps homeowners refurbish their properties. In this case, the company revitalized this bathroom in a home at 539 Gardenia Ave. in Placentia. This is the after photo. The renovation space has had literally no innovation ever. The contractors still put contracts together on a paper napkin. Their wives are coordinating material procurement.

 

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