, the Chinese smartphone giant, has launched a new P-series designed exclusively for the Indian market. The series will be sold exclusively through the e-commerce platform Flipkart., on X . Xu emphasized that Realme’s goal is to make popular technology more accessible and offer a better experience in the mid-range smartphone market. The Realme P-series, where the “P” stands for “Power,” will offer premium features at affordable prices, specifically targeting young customers.
Realme’s ambitious move comes against a backdrop of aggressive competition in India’s smartphone market. However, the P-series won’t be Realme’s sole offering in 2024. , as revealed by Chase Xu earlier this year. Whereas, Realme is already selling its number series and C-series smartphones in India.