Popular YouTube group Dude Perfect, which first rose to popularity for its basketball trick shots, has secured a significant nine-figure investment, in the range of $100 million to $300 million, from private investment firm Highmount Capital.
Dude Perfect has five members – Coby Cotton, Cory Cotton, Tyler Toney, Garret Hilbert and Cody Jones. They met at Texas A&M University and launched their YouTube channel in 2009. The videos went viral, leading to television appearances, brand deals with major advertisers, and live tours. Dude Perfect is more than just a YouTube channel. With a team of 25 employees based in their headquarters in Frisco, Texas, they have secured various brand partnerships, including their own smoothie at Smoothie King, a line of Nerf products, and even their own board game.
The team's future has been dubbed"Dude Perfect 2.0" and consists of plans to open a retail store, to launch a streaming platform, introduce a line of toys and games in Walmart, and even envisions a
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