Ladies Singles second round match against Christina McHale of the United States on day five of the Wimbledon Lawn Tennis Championships at the All England Lawn Tennis and Croquet Club on July 1, 2016 in London, England. Serena Williams' impact reaches well beyond her remarkable achievements on the tennis court. Following her retirement in September 2022, Williams shifted her focus more toward the investment arena.
Williams founded Serena Ventures along with Alison Rapaport Stilman with a vision to support foundersBased in the San Francisco Bay Area, California, the firm actively pursues early-stage, series A, B, C, and seed investments across consumer products and services, information technology, TMT, healthcare, e-commerce, and wellness industries, boasting a diverse portfolio of 85 companies.” Serena shared via TikTok.
“Serena Williams' venture investing is a testament to her determination, paralleling her athletic career where focus and perseverance were key. Her portfolio of 14 unicorns reflects a strategic emphasis on grit—a quality she personifies. The venture capital landscape in the U.S. reflects power dynamics, where financial autonomy for women can influence which ideas evolve into products.
Highlighted among her portfolio companies is HUED, a healthcare startup aimed at enhancing standardized healthcare accessibility for the often-overlooked African and Latin American communities. In August 2021, the company secured over $1.6 million in funding from Serena Ventures, Black Founders Matter, Halle Tecco, among others. Other notable investments include Parfait, an AI-driven platform specializing in customizable wig products, and MasterClass, an edtech startup that was valued at $2.
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