2023 Top 100: Why Procter & Gamble’s Beauty Business Grew Across the Board

portfolio grew organic sales in the high single digits — the highest growth for the division since the pre-pandemic period — with all regions growing solidly with the exception of China. All global brands contributed to sales results, including high-single to double-digit growth from Pantene, Head & Shoulders, Herbal Essences and Aussie.

Within P&G’s Skin Care division, Olay’s moderate sales growth resulted from a focus on ingredient-led innovations across markets, including the success of Regenerist Niacinamide and Peptide 24 Face Moisturizer. Olay Super Serum, launched in the U.S. during 2023, has already become the top-selling serum, according to Nielsen data.

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2023 Top 100: How L’Oréal, Beauty’s Biggest Company, Passed 40 Billion Euros in SalesThe largest cosmetic company of 2023 was L'Oréal, earning $44.5 billion (€41.18 billion) for the year.
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The 2023 Top 100 Beauty CompaniesClichy, France2023 Beauty Sales:$44.53 Billion€41.18 Billion+7.6% VS. 2022 The L’Oréal juggernaut continues. Registering its third year in a row of double-digit growth in like-for-like terms, the world’s biggest beauty company surpassed €40 billion in sales for the first time in 2023.
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2023 Top 100: Skin Care, Makeup Push Chanel’s Beauty Business to Double-Digit GainsChanel is one of the top beauty companies of 2023.
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