But what sets some entrepreneurs apart? Jesse Teresinski, Business Relationship Manager at Northern Credit Union and Kevin Rusnell, President of Peace Restaurant in Sault Ste. Marie explain how a unique business plan can help your business thrive through the ups and downs of the marketplace.Understanding what makes a business plan unique and strong is one of the foundational cornerstones of a thriving business.
For Rusnell at Peace Restaurant, the uniqueness of his business plan lies in the specific goals of his endeavor: an upscale, Toronto-like atmosphere with a unique menu in Sault Ste. Marie. He continues, “Business owners that put the forethought into contingency plans, marketing, training, onboarding employees, scaling the business effectively, etc. have a distinct advantage as they are planning for more than just the success of their venture. Having an understanding of who is making what decisions, what the vision of success is, how to overcome the inevitable bumps in the road, etc.
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