Emerging technologies such as generative AI and a deep pool of assets make it a good time to buy intangible assets, which include intellectual property and trademarks.
Intangible assets also include software, domain names, customer data and marketplace accounts that brands have cultivated with platforms like Amazon, Walmart and Target. It also includes custom instances of third-party platforms like Shopify. It will also increasingly include proprietary artificial intelligence tools, such as generative AI tools that generate responses based on a company’s closed data set.As a leader, it’s about asking your team the right questions.
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