McDonald's will require its U.S. operators to pay into a new digital marketing fund starting next year, according to a memo viewed by CNBC.
The switch is meant to modernize the company's marketing strategy and widen its competitive advantage as it doubles down on mobile ordering and its digital business.U.S. franchisees will start paying into a digital marketing fund next year as the fast-food giant looks to expand its booming digital business, according to a memo viewed by CNBC on Thursday.
เราได้สรุปข่าวนี้มาให้อ่านอย่างรวดเร็ว หากสนใจข่าว สามารถอ่านฉบับเต็มได้ที่นี่ อ่านเพิ่มเติม: