, month after mass job cuts as former parent company abandoned struggling bike industry
But this week, in a statement announcing their return to Kona, and with it the company’s effective rebirth, Gerhard and Heilbron said they are reuniting with a team of “dedicated, experienced” Kona employees to bring the company “back to basics”. To best honour our dealer relationships, we are pausing D2C for all bikes. Konaworld.com will show changes to reflect this, and our social and communications channels will be getting reworked as well once we get things rolling. Bear with us, and we will keep you informed as we move through this transition.
As noted above, Gerhard and Heilbron’s decision to buy Kona back after two years away comes after Kent Outdoors, following a “strategic review” of its business, chose to abandon a bike industry which it believes will take another two years to fully recover from the challenges that have wreaked havoc on it in the post-Covid period.
However, Scott Taylor, the owner of Lancashire-based distributor Mount Green Cycles – who continued to import and distribute Kona bikes into the UK market despite the winding down reports – instead pinned the blame for the manufacturer’s troubles on Kent Outdoors’ policies and decisions, and not Kona’s bike sales or the cycling market in general.
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