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While social media has become essential to marketing strategies, so should crisis management. You’ll never know how people will react online, and one post can trigger a cascade that you likely have not prepared for. But there are things within your control.required passengers to input their height and weight. Netizens took the requirement as fat-shaming and discriminatory.
in the United States. It turned out that teenagers were joining an online challenge where they popped Tide pods into their mouths and filmed the entire process.. First, the company had prepared for the unexpected by having warnings on its product labels and website. Second, Tide quickly issued an official statement about ingesting Tide pods.