The new co-CEO of Salesforce explains how the $124 billion cloud company's 'fourth' act is using AI to give its customers the 'Holy Grail'

Ryan Young for Business Insider

Block says Salesforce has reinvented itself three times in the 20 years since it was founded. For its fourth act, it aims to help businesses take advantage of artificial intelligence, and their massive troves of data, to get better insight into their customers. He says that Salesforce's corporate values are what brought him over from Oracle and that today they help build relationships of trust with even the largest customers.F. Scott Fitzgerald famously wrote there were"no second acts in American lives.", Keith Block says that Salesforce.com, the $124 billion cloud software company he leads as co-CEO with Marc Benioff, has been lucky in that regard.

Now, Block is trying to guide Salesforce through what he sees as Salesforce's fourth act: applying artificial intelligence to the vast amounts of data that its customers are increasingly generating to come up with fresh insight into better ways to do business. To that end, Salesforce recently paid $6.

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