Red Bull Leeds United investment: Finance expert explains changed PSR landscape and deal value

Football finance expert Kieran Maguire says Red Bull’s buy into Leeds United gives the Whites “flexibility” with FPS and can help prevent a summer “fire sale” at Elland Road. Leeds saw their bid for an immediate return to the Premier League ended in Sunday’s Championship play-off final to Southampton who sealed a 1-0 win at Wembley to instead put themselves back in the top-flight at the first attempt.

But if a coach identifies a player or if there is somebody sniffing around one of your players and you feel that you have to sell for PSR purposes, by having additional money coming in from new investors, that gives you the ability to say we won't take that offer.

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Leeds United confirm multi-year Red Bull investment and new shirt sponsorGlobal soft drinks giant Red Bull has a large portfolio of football teams across the globe along as well as a successful Formula One operation
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Leeds United announce multi-year Red Bull investment with new shirt sponsorBig news has emerged from Elland Road.
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