, further solidifying their partnership aiming to bridge the physical-digital divide. This strategic investment underscores the potential of Jellybean™ to standardize how brands engage with consumers across an increasing spectrum of products — from fan-fueled collectibles to luxury goods.
A simple tap or scan of a Jellybean™-enabled product unlocks a world of immersive digital content and engagement opportunities, creating deeper connections between brands and their audiences. Jellybean™ launched its Phygital Protocol with DJ deadmau5’s limited-edition toy line, featuring phygital products on the Aptos blockchain.
“As we move further into the digital age, the boundaries between physical and digital worlds are blurring. Jellybean™ is at the forefront of this evolution, revolutionizing the way fans interact with their favorite brands by turning everyday products into gateways for exclusive digital experiences,” said Chris Price, Head of Business Development: Media & Entertainment at Aptos Labs.