Among the top challenges for startups is getting a devoted customer base. Millennials are the most brand-loyal generation, and therefore big targets to small businesses. Targeting this generation could be the key to winning lifetime loyalty.
Before you can rush to introduce your brand to millennials, you need to understand them first. They belong to a unique generation. Millennials detach themselves from the ever-honored institutions like religions and political parties. This generation disregards the bureaucratic set-up and honor independent living.
Here is how to build loyalty with the Singaporean millennials and develop a long lasting relationship with them.1. Have a social presenceYou are highly likely to attract millennials with your brand if you engage them through social media platforms. They respond quite well to social messages, and social marketing makes a lot of sense to them. The majority of millennials won’t be inspired by TV commercials but highly affiliated with the social phenomenon.
Whenever they need you, be there for them, but otherwise leave them alone. A mix of social media usage, providing creativity and convenience will show the millennials you are targeting them. This will pool them to your direction and will help you establish loyalty with this group.3. Be authenticAuthenticity is the quality of being true. Millennials consider a product to be authentic if it delivers on its promises and respects consumer data privacy.
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