Bike industry told to “survive until 2025” as cycling market report says overstock issues “might be resolved” next year
According to the report, the market has still grown long-term over the past decade, driven by both cycling infrastructure projects and the growing popularity of e-bikes. The report also found that, based on info provided by 1,200 bike companies across Europe, employment was down 5.5 per cent on average compared to 2022, though this number varied widely across Europe.
It also reported that its cycling volumes were down four per cent compared with the previous financial year, “far behind” the forecast, with the now-familiar “worse than anticipated headwinds” – namely the cost-of-living crisis, inflation, low consumer confidence for big discretionary purchases, and poor spring weather – all blamed for contributing to the “very challenging market conditions” facing the bike industry at the moment.We’ve noticed you’re using an ad blocker. If you like road.