With corners of the media industry in upheaval, Netflix makes clear it's staying out of the fray

Netflix added more than 8 million subscribers in the second quarter and now has more than 277 million global customers.

Netflix's focus on the status quo comes while smaller competitors Paramount Global and Warner Bros. Discovery grapple with major change.While the media and entertainment landscape around Netflix is in a state of change, the world's largest streamer is fine with the status quo. Netflix classified the streaming, pay TV, film, gaming and branded advertising market as a $600 billion industry in terms of total annual sales, noting the company accounts for about 6% of that revenue.

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