CEO Ethan Brown said that consumers are moving the most quickly away from eating beef and pork.Brown founded Beyond Meat, which manufactures plant-based meat substitutes, back in 2009.Beyond Meat isn't thinking as much about other makers of plant-based meat substitutes — like rival Impossible Foods or Nestle — as it is on taking down the mammoth meat industry.
"We really don't focus on the plant-based meat sector as much as we focus on the meat sector itself. That's a $1.4 trillion industry with just incredible diversity and potential globally," Beyond Meat CEO Ethan Brown on CNBC's "Brown founded Beyond Meat back in 2009. The company sells fake burger patties, ground beef and sausage made with proteins from peas and faba beans. It previously sold chicken strips but is working to retool that formula.U.S.
"We're just looking forward to building the business, and I think the reaction from the market is a reflection of the fact that we're highly focused on collapsing the gap between our products and animal protein," Brown said.
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