Content created by members of Rolling Stone Culture Council Rolling Stone Culture Council is an invitation-only network of industry professionals who share their insights with our audience.Opinions expressed are solely those of the author and do not reflect the views of Rolling Stone editors or publishers.
When it comes to DEI in marketing, assess the diversity of your clientele. Prioritize a business mission structured around working with a well-varied clientele — not only in appearances but also in their goals, backgrounds, work and philosophies. When your work requires diverse concepts and strategies, you automatically employ a diverse workforce to meet those goals. –
DEI is not a one-and-done checkbox; it is a set of values. Therefore, offering continuous education and creating safe spaces for your team to learn and have discussions is key. At Cannabis Creative, our DEI committee provides quarterly updates, free resources and other training from valued experts, ensuring DEI remains a core value in our everyday operations. –Nelly Arrested in St.